App design for a pitch for Merlin Entertainment, Lego Land. The app revolved around my idea to have different Lego scenes in the que for rides, or events. This gives visitors something to look at and enjoy whilst waiting in lines, as well as helping with traffic around the park. These scenes would be interactive, with hidden characters or events for onlookers to find and scan with the app, making the character move and interact with the owner.
Characters can be checked off in-app or on a physical checklist, giving something for people to aim for and enjoy. Profiles can be made for people to easily track their progress, as well as present a map which gives hints to where characters are hidden, and specify other events and information happening in the park.
